SFA NEROLI is a fragrance creation house rooted in Grasse, crafting perfumes that enchant and connect, blending creative excellence, olfactory emotion and respect for natureTION AND RESPECT FOR NATURE
There are pivotal moments in a company’s life – moments when we choose not only what we want to do, but above all who we want to be. For SFA NEROLI, this step came naturally; it was born out of a deep conviction. The conviction that our profession, creating fragrances that move, awaken and connect, carries a particular responsibility: to act with meaning, respect and transparency. And the conviction that our roots in the Pays de Grasse, a land of history and olfactory culture, call on us to protect the nature that inspires us every day.
This is how, together, we are building a clear and realistic roadmap, shaped by listening to all our stakeholders and actively supported by myself. We want a living, sincere and compelling approach, one that speaks as much to our teams as to our clients and partners, and that resonates within our territories. This vision is embodied in our purpose, the true guiding thread of our strategy:
“Rooted in the Pays de Grasse and open to the world, SFA NEROLI creates fragrances that delight and bring people together. We nurture our talents and our clients while protecting the nature that inspires us.”
This purpose tells our story, but also expresses our ambition. It reflects our desire to continue growing alongside those who place their trust in us.
It affirms our commitment to creating a positive, tangible and measurable impact. And finally, it reminds us that creativity only has value when it is grounded in respect for both people and the planet.
Our ambition is simple yet strong: to become a fragrance house that combines excellence, responsibility and humanity. Not by following trends, but by forging our own path, faithful to our roots while remaining open to the world.
I am convinced that we will build this journey together. I expect every employee, every partner and every client to be part of it. CSR is not just another project: it is embedded in our identity and is a powerful driver of our future.
Let us continue to move forward with creativity, high standards and optimism. The story we are writing today reflects our values. It also reflects our pride. Let us shape a future that represents us and brings us together.
Finally, I would like to thank everyone for their personal commitment and for our collective dedication to defending our social and environmental values.
SFA NEROLI IS A FRAGRANCE CREATION HOUSE ROOTED IN GRASSE, CRAFTING PERFUMES THAT ENCHANT AND CONNECT, BLENDING CREATIVE EXCELLENCE, OLFACTORY EMOTION AND RESPECT FOR NATURE
There are pivotal moments in a company’s life – moments when we choose not only what
we want to do, but above all who we want to be.
For SFA NEROLI, this step came naturally; it was born out of a deep conviction. The
conviction that our profession, creating fragrances that move, awaken and connect,
carries a particular responsibility: to act with meaning, respect and transparency. And the
conviction that our roots in the Pays de Grasse, a land of history and olfactory culture,
call on us to protect the nature that inspires us every day.
This is how, together, we are building a clear and realistic roadmap, shaped by listening
to all our stakeholders and actively supported by myself. We want a living, sincere and
compelling approach, one that speaks as much to our teams as to our clients and
partners, and that resonates within our territories.
This vision is embodied in our purpose, the true guiding thread of our strategy:
“Rooted in the Pays de Grasse and open to the world, SFA NEROLI
creates fragrances that delight and bring people together.We nurture our
talents and our clients while protecting the nature that inspires us.”
This purpose tells our story, but also expresses our ambition.
It reflects our desire to continue growing alongside those who place their trust in us.
It affirms our commitment to creating a positive, tangible and measurable impact.
And finally, it reminds us that creativity only has value when it is grounded in respect for
both people and the planet.
Our ambition is simple yet strong: to become a fragrance house that combines excellence,
responsibility and humanity. Not by following trends, but by forging our own path, faithful
to our roots while remaining open to the world.
I am convinced that we will build this journey together. I expect every employee, every
partner and every client to be part of it. CSR is not just another project: it is embedded in
our identity and is a powerful driver of our future.
Let us continue to move forward with creativity, high standards and optimism. The story
we are writing today reflects our values. It also reflects our pride. Let us shape a future
that represents us and brings us together.
Finally, I would like to thank everyone for their personal commitment and for our
collective dedication to defending our social and environmental values.
Our companies
Créations & Parfums
Founded in Saint-Cézaire-sur-Siagne in the Grasse region in 1983, Créations & Parfums has since made a name for itself with its high-quality fragrance compositions for Fine Perfume applications. Now present worldwide its sales turnover has more than doubled in recent years allowing the acquisition of its neighboring competitor Floressence in October 2018. Guided by a team of passionate experts the company is particularly demanding when it comes to the olfactory experiences that it offers. Whether in terms of the premium raw materials or the cutting-edge equipment creativity goes hand in hand with effectiveness, productivity, and high standards.
Floressence
The experienced perfume house Floressence gives priority to conveying olfactory identity to its clients. Set in Saint-Cézaire-sur-Siagne in the region of Grasse, Floressence creates and manufactures fragrance compounds for personal, fine fragrances and home care products. Its team of experts specifically tailors solutions to fit client complex prerequisites for cosmetics, personal care, and air care products. Invested in ISO 9001 compliance since a number of years, Floressence creates manufactures and exports French quality worldwide.
SFA
SFA - Société Française d’Aromatiques was founded in 1963 in Grasse, France, historic cradle of modern perfumery. At the heart of SFA, perfume is associated with quality and expertise. Its top-caliber fragrances have moved and engaged clients with exquisite olfactory experiences for decades. The company's strength is recognized internationally and the excellent knowledge of its markets and attention to client needs have guaranteed SFA’s reputation. Under new management since 2022, all is organized for business development in this spirit.
Société Française d'Arômatiques
Créations & Parfums
Founded in Saint-Cézaire-sur-Siagne in the Grasse region in 1983, Créations & Parfums has since made a name for itself with its high-quality fragrance compositions for Fine Perfume applications. Now present worldwide its sales turnover has more than doubled in recent years allowing the acquisition of its neighboring competitor Floressence in October 2018. Guided by a team of passionate experts the company is particularly demanding when it comes to the olfactory experiences that it offers. Whether in terms of the premium raw materials or the cutting-edge equipment creativity goes hand in hand with effectiveness, productivity, and high standards.
Floressence
The experienced perfume house Floressence gives priority to conveying olfactory identity to its clients. Set in Saint-Cézaire-sur-Siagne in the region of Grasse, Floressence creates and manufactures fragrance compounds for personal, fine fragrances and home care products. Its team of experts specifically tailors solutions to fit client complex prerequisites for cosmetics, personal care, and air care products. Invested in ISO 9001 compliance since a number of years, Floressence creates manufactures and exports French quality worldwide.
SFA
SFA - Société Française d’Aromatiques was founded in 1963 in Grasse, France, historic cradle of modern perfumery. At the heart of SFA, perfume is associated with quality and expertise. Its top-caliber fragrances have moved and engaged clients with exquisite olfactory experiences for decades. The company's strength is recognized internationally and the excellent knowledge of its markets and attention to client needs have guaranteed SFA’s reputation. Under new management since 2022, all is organized for business development in this spirit.
The art of fragrance composition is intimately associated with the world of luxury and sophistication. Premium fragrances move and send positive messages, delivering true olfactory experiences.
Fragrance house SFA - Société Française d'Aromatiques® was born in this spirit in 1963 in Grasse, the cradle of modern perfumery, in the South of France. Created in the 1980s, CREATIONS & PARFUMS and FLORESSENCE are built on the savoir-faire of beautiful raw materials, from the cultivation of natural ingredients to their transformation, offering their domestic and international clients high quality fragrance compositions.
This ensemble brings together passionate experts of the perfume industry in the pure “Pays de Grasse” tradition promoting its craftsmanship worldwide. Property of Symrise AG since 2022, this group works independently, constituting a center of excellence of French perfumery.
Pays de Grasse
The town of Grasse, located in the South-East of France, in the Provence - Alpes - Côte d'Azur region, was originally renowned for leather tannery and glove making. As early as the 16th century, tanners experimented with aromatic essences in order to perfume leather after the smelly tanning process. The competence of a perfumer developed locally ever since, also thanks to the many aromatic plants cultivated and distilled in the region. French perfumery know-how has been acclaimed and recognized by UNESCO in 2018 to preserve precious traditions. Grasse’s perfumery “savoir-faire” includes the cultivation of perfume plants, the knowledge and processing of raw materials and the art of perfume composition. Our two fragrance houses, nestled in Grasse County, embody the heritage and our perfumers own the craftmanship.
Corporate
management
The new group of companies is led by a passionate expert of the fragrance business having a dynamic vision of the perfume market and its evolution.
Corporate
management
The new group of companies is led by a passionate expert of the fragrance business having a dynamic vision of the perfume market and its evolution.
Alexandrine DEMACHY
Doctor of Pharmacy with over forty years of experience in the fragrance industry, Alexandrine DEMACHY has been leading
the trajectory of the newly formed company SFA NEROLI since January 2025, following the merger of Floressence, Créations & Parfums and SFA ROMANI.
Passionate about fragrance, she is deeply committed to passing on her values: creativity, excellence, expertise, humanity, and respect for the planet.
Let us write a future that reflects who we are and brings us together.
Alexandrine DEMACHY
Doctor of Pharmacy with over forty years of experience in the fragrance industry, Alexandrine DEMACHY has been leading the trajectory of the newly formed company SFA NEROLI since January 2025, following the merger of Floressence, Créations & Parfums and SFA ROMANI.
Passionate about fragrance, she is deeply committed to passing on her values: creativity, excellence, expertise, humanity, and respect for the planet.
Let us write a future that reflects who we are and brings us together.
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